Apple Intelligence: Between claim and reality

With the introduction of Apple Intelligence, Apple wanted to show that it is also a leader in the world of AI. Instead, it has become increasingly clear in recent weeks that the tech giant is failing to live up to its own standards. While its competitors are making headlines with impressive, functional AI solutions, Apple is struggling with immature technology, inflated expectations, and initial damage to its image. It all started with a large-scale presentation at WWDC 2024, where Apple promised to finally make generative AI accessible "to everyone" – seamlessly integrated into iPhones, iPads, and Macs. Apple Intelligence was supposed to write texts, generate images, summarize content, sort messages, and Siri...