Adobe under pressure - mini-crash despite strong figures: Is AI a threat to the business model?

Despite convincing quarterly figures, Adobe recently suffered a noticeable setback on the stock market – a minor "mini-crash." The cause? Less the bare figures than the outlook for the future and the increasing challenges posed by generative AI. The marketing and content sector, in which Adobe has traditionally been strong, is being massively transformed by AI applications such as ChatGPT, Midjourney, and Sora from OpenAI. AI tools already make it possible to automatically generate high-quality images, text, and increasingly videos—cost-effectively, quickly, and scalably. Users of ChatGPT Plus (€22/month) can not only create custom GPTs, but also entire content workflows with plugins and add-ons...